Whats the difference between a lead and a money player?

**baldidiot** · 12 June 2011, 5:18 pm

In the uffiliates stats there are three columns: registrations, leads and money players...

What is the difference between a lead and a money player? Or a registration and a lead?

**Uffiliates** · 13 June 2011, 2:06 am

Hi
Thank you for contacting us here
<O

Registrations: A player that download our client and made registration to our client<O

</O

Lead player: A player that made his first deposit<O

</O

Money player: A player that made a deposit, pass his criteria – commission for you.<O

</O

<O

</O

Regards,<O

</O

**baldidiot** · 13 June 2011, 4:13 am

Ok, thanks!

**baldidiot** · 7 October 2011, 1:24 pm

So something about this has me pretty confused. For the littlewoods brand I have a poker player marked as a "lead", but not as a "money player" yet they have generated revenue, so they must be playing.

According to your T&C's:

A "Lead" shall mean an Internet user who accesses one of the Sites directly through a Link, opens a new user account and makes the required minimum deposit in such account.

A "Money Player" is a Lead who has achieved the following criteria: FOR revenue share trackers - plays on any of the Sites.

So I don't understand how they can be a lead and not a money player? Also there are a number of other players who have generated revenue but are neither Leads nor Money Players. The tracker on a rev share.

Can you explain whats going on as it doesn't seem in line with the program terms. Also could you clarify if the percentage levels are dependent on *new* money players or *active* money players? Thanks!

**GFPC** · 7 October 2011, 1:31 pm

Good question mate. I have emailed my affiliate manager to ask her about this very same question as it was a little confusing to me as well.

It appears from the surface they are the same thing but in my case for example I have a special hybrid deal with some conditions.

So i think for me it means

leads - deposited and is playing and raking
real money players - they reached the target rake to be paid out on the hybrid bonus.

Essentially if your on a total rev share plan i do not see how they differ at all which has me confused as well since they both generate rake.

I have a whole bunch of leads and see activity for sure - but less RMP to date but i would think they catch up eventually.

I also know stats are about 24 hours behind i think.

888 if you get a chance can you explain really what the difference is between the two. Why would an affiliate on rev share need both columns there?

Good question though.

**Uffiliates** · 9 October 2011, 7:27 am

Hi guys,
always happy to help:

Leads= unique players that has made a deposit but didn’t reach criteria yet. Criteria only applies for CPA deals or Hybrid.

Approved players= Unique players that has made a deposit and reached the CPA criteria. Essentially a CPA affiliate only gets paid for the approved players.
<O

A revenue share affiliate should have no difference between the number of leads and approved players as there is no criteria in place. Might be a situation where an affiliate brings traffic both on revshare trackers and CPA trackers which can show a difference between the 2 columns so I would advise the affiliate to run a traffic report that is sorted by type of commission plan the tracking codes are on.
<O

If any affiliate still feels there is still an issue he should contact 888support on: [email protected]

thanks and have a great day!
Affiliates support team

**GFPC** · 9 October 2011, 8:23 am

Thanks 888 for the info!!

That is what I thought

**baldidiot** · 23 October 2011, 3:41 pm

Originally Posted by Uffiliates

A revenue share affiliate should have no difference between the number of leads and approved players as there is no criteria in place. Might be a situation where an affiliate brings traffic both on revshare trackers and CPA trackers which can show a difference between the 2 columns so I would advise the affiliate to run a traffic report that is sorted by type of commission plan the tracking codes are on.

For littlewoods I only have revenue share trackers, but there still seems to be a difference between Leads and Money Players.

I have another question for you - the estimated total commission doesn't seem to take into account the tier and appears to be the standard 20%. Am I correct in thinking that this is normal and that it adjusts after the end of the month? Eg: the estimated amount is 20% of the displayed revenue, but I have 3 RMPs so the tier should be 30% - does this automatically update after the end of the month, or is it something to worry about?

Thanks!

**Uffiliates** · 24 October 2011, 2:47 am

Hi
May I suggest you contact [email protected] for personal issues so we can solve anyhting with your username

regards,
Affiliates support

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