Moving into the US market?

**Andy_thatsagoal** · 8 December 2019, 7:04 am

Has anybody got any success stories with moving into the US sports betting market using a predictions/tips based approach? I've recently started getting a bit of traction from a SERPs point of view but it seems like players are still struggling to sign-up/deposit and place bets. With the UK market getting ever more saturated, could this be the time to shift everything to the US in preperation for more states opening up?

**wonderpunter** · 8 December 2019, 11:45 am

it's just as saturated,plus you are in competition with some of the powerhouse sports sites of the web funded by News group money, a few years ago it wasn't that difficult but things have changed,

**ddm** · 8 December 2019, 5:42 pm

predictions / tips / picks is saturated and hard to rank for IMO. Ur gonna need a bigger boat.. /find a new traffic angle IMO.

**BettingBoss** · 8 December 2019, 8:47 pm

It has been hard to get sign ups. Been doing it a year and still nothing.

**ddm** · 9 December 2019, 3:30 am

Originally Posted by BettingBoss

It has been hard to get sign ups. Been doing it a year and still nothing.

no point flogging a dead horse dude. Time to pivot I daresay..

**BettingBoss** · 9 December 2019, 3:47 am

Originally Posted by ddm

no point flogging a dead horse dude. Time to pivot I daresay..

Just requires a little more effort but will get there.

**Andy_thatsagoal** · 9 December 2019, 3:49 am

Originally Posted by BettingBoss

Just requires a little more effort but will get there.

I've heard a few stories that affiliate links aren't tracking as well which never fills with confidence. Have you done any test sign-ups?

**BettingBoss** · 9 December 2019, 3:52 am

I've actually had a couple of very small sign ups, but they were miniscule. The hard thing has been getting static content to rank.

Game previews have been doing well, but they're less likely to attract sign ups.

**MJM** · 9 December 2019, 8:16 am

My .02 - the US market is going to be full of huge media companies, picks and predictions are going to be dominated by the likes of ESPN, CBS Sports, etc.

An expert with a provable track record and a big social following can probably carve a space, but likely will just be employed by one of the above. The only other success stories will likely have great technology, and then likely will be again, acquired by one of the above.

Lots of opportunity in the US market, but I think picks and predictions would be the hardest avenue personally.

**rknuppel** · 11 December 2019, 10:01 am

And probably the hardest part is simply keeping up with all of the differences from state to state. Limited states have legal betting currently... Even less of them have mobile versions for us to promote... Even less have solid affiliate programs or options.... So you are really limited on what you can promote and who you can promote to. You will need to get your licenses and ducks in a row as each state comes on board.

It's certainly not going to be a market for everyone. MJ hit the nail on the head. Big sites, big media companies and the best of the best affiliates will survive.

Just my quick 2 cents.

**ddm** · 11 December 2019, 10:12 am

+1 on Pretty much everything MJM said.

**Andy_thatsagoal** · 11 December 2019, 10:57 am

Thanks for your inputs guys. It's always helpful to hear thoughts. I do think there is a way into the US but with the likes of Catena dominating the competative keywords it will definitely need a different way through the door. Just not sure what that way is yet!

**ddm** · 11 December 2019, 11:30 am

Originally Posted by Andy_thatsagoal

not sure what that way is yet!

maybe build a BRAND... then you do not need to worry so much about SEO. (eg look at brand traffic that oddsshark, sportsbettingdime etc get)..
Not saying these guys do not spend a truckload of money on paid links (*they do) .. but brand is the tactic that keeps on giving, and insulates you when / if your rankings get spanked on google

**LowFlyingBird** · 11 December 2019, 3:21 pm

Just passing this info on from this article, regarding The Action Network.

https://www.crainsnewyork.com/sports...mbling-startup

Re:One-stop shop company: The Action Network

"The Action Network was launched in 2017 by Chernin Group, led by media mogul Peter Chernin. The company is looking to be a one-stop shop for sports bettors, offering podcasts and news from its stable of about 30 reporters and editors, while paid subscribers get access to betting-market trends and other analytic tools.

The $17.5 million round, which was announced in February, was led by Fertitta Capital, the private-equity firm formed by the former owners of UFC. Other investors included Blackstone Group’s David Blitzer, co-owner of the 76ers and Devils; the owners of the Cubs; 6721 Capital, a fund formed by sports marketing executive Casey Wasserman and investment banking firm Code Advisors; and Bitkraft Esports Ventures, the world’s first esports-specific venture-capital fund."

Ross owns the Miami Dolphins. Other Action Network investors include the owners of the Chicago Cubs and an owner of the Philadelphia 76ers and New Jersey Devils.

“For the Action Network, it’s affirming to our strategy to have all four of the major U.S. sports as investors,” Keane said. “To be able to call on the counsel of these kinds of owners is superhelpful to the company.”

Wallstreet, private VC companies, mass media companies, talented content employees, tech companies have already made strategic partnerships.
These partnerships may also include land based Casino owners and sports franchise owners. This combination of partners, will make it difficult for independent affiliates to carve out niches within these exclusive US regulated markets.

**DanHorvat** · 11 December 2019, 3:40 pm

I wouldn't want to go down that rabbit hole.

Save yourself years of misery and get that thought out of your head.

Better go swimming with actual sharks, they'll be kinder to you.

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