how do you monetize prediction traffic?

**iso2009** · 6 August 2024, 1:18 pm

I have some traffic looking for match predictions, and the monetization success is quite low at the moment.

I was wondering how to monetize it to the full potential... How do you do it, if anyone has this type of traffic?

**lapa221Q** · 13 August 2024, 3:42 am

Affiliate Marketing: Promote prediction-related products or services through affiliate marketing. For example, you can recommend prediction tools, prediction websites, or online betting platforms that offer affiliate programs. Earn a commission for every referral or sale made through your affiliate links.

Ad Networks: Join ad networks that specialize in prediction-related content. These networks may have advertisers looking to reach a specific audience interested in predictions and forecasts. Display relevant ads on your website to generate revenue.

Sponsored Content: Partner with brands or companies in the prediction industry for sponsored content opportunities. Create sponsored posts, reviews, or predictions related to their products or services and disclose any sponsorship to maintain transparency with your audience.

Premium Memberships: Offer premium memberships or subscription services that provide exclusive prediction content, analysis, or tools. Charge a fee for access to premium features and content that can help users make better predictions.

Online Courses or Workshops: Create and sell online courses or workshops that teach users how to improve their prediction skills, analyze data, or make informed forecasts. Offer valuable insights and practical tips to attract paying customers.

Consulting Services: Provide consulting services to individuals or businesses seeking assistance with their prediction strategies. Offer personalized advice, analysis, and recommendations based on your expertise in the prediction industry.

**Events and Host prediction-related events, webinars, or workshops that attract a targeted audience interested in predictions and forecasts. Charge admission fees or offer sponsorship.

Marketplace or Platform: Develop a prediction marketplace or platform where users can buy, sell, or exchange prediction data, insights, or forecasts. Monetize the platform through transaction fees, subscriptions, or advertising.

Digital Products: Create and sell digital products such as ebooks, guides, templates, or tools that cater to users interested in making predictions. Provide valuable resources that help users enhance their and knowledge.

Data Services: Offer data services, analytics, or reports that provide valuable insights and trends to users interested in making predictions. Monetize the data through subscriptions, licensing agreements, or consulting services.

**chaumi** · 13 August 2024, 4:24 am

I think there have been a number of posts over the years saying prediction traffic is notoriously difficult to monetize, so this possibly won't help anyway....

But...

Perhaps, instead of trying to monetize at point of arrival, you could try distributing/feeding the visitors to other pages. This would/might have threefold benefits : 1. chance of conversion on the 'alternative' page, 2. increased time on site, 3. multiple page views suggesting to search engines that you have valuable info around the core topic. The latter two obviously with the intent of getting more traffic and more options to monetize.

Aside from that, if you could identify any visitor search intent (to the prediction pages) or related search intent that wasn't purely just 'I want to know what the prediction is for x vs y and I have no interest in any other info', then you may be able to work out how to satisfy that intent with some form of money-making info and/or increase the relevance of the prediction page to get more traffic for the potential money term(s).

In other words, that means fully understanding why and how visitors are landing on those predictions and analysing that data.

**iso2009** · 13 August 2024, 5:58 am

90% of the traffic seem to have no other interest aside from the numbers/facts. It's not about football predictions, either. I am keeping the stats in the low range now, I can go much deeper and with more interesting, useful and somehow unique stats.

But as I said, by tracking how users interact with the site, it seems that all they need are the stats. Therefore, retention, time on site, interaction, pageviews - all these are simply great. I tried my best to make good content, and I can still pump some more stats if needed.

In terms of how the site is doing in search engines, it's doing great and I have no worry it will go down because of thin content, poor engagement etc. It might go down for other reasons, obviously, but not content related. So in this aspect I am pretty relaxed.

I guess the first and probably best option to monetize it would be to make the content (or the most important, valuable parts of it) available only for subscribers.

The second option is a mix of what you said, and I am already doing most of it.

**wonderpunter** · 15 August 2024, 11:35 am

years ago I had a site that used to get thousands of daily visitors.. it was pretty tough hence why i moved to more dedicated types of traffic. I think you need to be in the miullions per month traffic to see a good result. but this is my experience perhaps someone else has amazign conversions on low trafffic. if they do they wont tell you though.

**iso2009** · 15 August 2024, 12:36 pm

Yes, I thought about that. Maybe it just needs huge traffic for decent conversions.

**gm2891** · 15 August 2024, 2:15 pm

People likely come to your site already with their favorite sites in mind, so the goal should be to show them something more beneficial plus clear reasons.

This is what i would do:

We have the top 3 sites for betting and using our [Sport Type] predictions [name the sites, and give straight no BS reasons why they stand out]. The rest? They're good but not the best [again, add no BS reasons why].

[Here goes your list with 5-10 bookies.]

Be careful with overusing "we" and "us".

**AussiePunter** · 18 August 2024, 5:47 am

Originally Posted by iso2009

90% of the traffic seem to have no other interest aside from the numbers/facts. It's not about football predictions, either. I am keeping the stats in the low range now, I can go much deeper and with more interesting, useful and somehow unique stats.

If that's the case, maybe offer samplings of your deeper, more interesting stats with multiple tiers.

Tier 0 - Free - very limited access - get their contact info.

Tier 1 - $1 a month, limited access, limited number of predictions
Tier 2 - $5 a month, limited access, more predictions available
Tier 3 - $10 a month, more access, more predictions again
Tier 4 - $30 a month, full access to all stats, no limit on number of restrictions (ensuring they don't abuse the system of course)

Of course on as said, make sure you include your affiliate links in every single link. Don't use an afffiliate link directly, link it through a redirect on your site using something like yourls.org

You have traffic that is valuable. They are gamblers.

**iso2009** · 18 August 2024, 6:39 am

Originally Posted by AussiePunter

You have traffic that is valuable. They are gamblers.

That goes both ways. It's valuable, no doubt, but I guess all of them already have at least 3-4 bookies they work with - that's the downside.

For example, yesterday the traffic was 50/50 (50% new users, 50% returning). Never had a site with so many returning visits before

**AussiePunter** · 18 August 2024, 7:18 am

I understand, but you can always coax a gambler to join a new bookie with a good incentive, or better odds. Loyalty for online bookmakers only exists because of familiarity, if you can show them they will make more money with another bookmaker, or if legal in your jurisdiction, offer them an incentive to join a new one, then you can definitely get them to sign up to another one.

They've proven themselves to be willing to go through to whole signup, vefification process once. It's easy once you've done it once, twice, ten, twenty times.

I think in your case, with such a high returning visitor count, you should really try to get their email and build a relationship with a weekly email. Something with your best predictions or something. And, of course, the best bookmakers with the best odds added at the end of the email.

You don't want them to think you emailing them is an ad. You want them to think you are helping them - which you will be doing, by showcasing how good your stats can be. Do you understand what I'm trying to say? Sometimes my meaning gets lost in language from my brain to the keyboard.

**AussiePunter** · 19 August 2024, 7:42 am

years ago I had a site that used to get thousands of daily visitors.. it was pretty tough hence why i moved to more dedicated types of traffic. I think you need to be in the miullions per month traffic to see a good result. but this is my experience perhaps someone else has amazign conversions on low trafffic. if they do they wont tell you though.

If you have good, targeted traffic, you can convert low numbers. I will tell you because I've done it. It's not rocket science either. People who search for "free tips for [event or race]", a little better would be "the best betting odds for djokovich to win the Australian Open", which is not as good as someone searching for "how do I bet on the UEFA Cup winner?"

Targeting the right keywords/phrases makes a big difference to conversions.

**iso2009** · 19 August 2024, 12:36 pm

I know what you're saying, I also converted very well low traffic keywords, but not in the predictions market. To be honest, it's quite complicated and a bit frustrating sometimes.

Ahrefs estimates my traffic worth at $10k/month, as of today. I know it's not accurate, but overall the site should convert better than it does now. Or maybe I just need to put it up for sale to someone who knows what to do...

edit: US traffic is by far the biggest slice from all the traffic I get, and I always had issues monetizing US. I would swap it for UK/EU traffic anytime.

**AussiePunter** · Yesterday, 3:08 am

I don't know anything about your site, but I'm sure you could make it profitable. Even if through unconventional means. Like if your statistics are worth paying for, you could definitely convince people to pay a small recurring fee each month. Unless the stats are the same that everyone is able to get for free, in the same format without any additional features. But it sounds like you are a data guy, to me. Maybe you need someone with marketing experience to help you maximise your traffic. I'm not asking, btw.

I'm retired from this biz. Too many bad experiences in the industry plus AU regulations are too much of a headache.

Still I like to check up and see what's happening around the world. It's interesting that USA still doesn't make it easy for a lot of their population to gamble. Seems to me, like a lot of America, and two particularly well known politicians, really weird.

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