Is Facebook still worth it?

**Luxe Partners** · 2 October 2023, 10:51 am

Do you still use Facebook to get players to your gambling site?

**eenzoo** · 2 October 2023, 12:53 pm

Yeah, and it supports your SEO.
Just open some accounts, top-up as much money you can at the very first time (because funding could be restricted) to keep ads up as long as possible ... and full throttle then.

**econfox** · 2 October 2023, 2:24 pm

It is worth it if you trust Zuckerberg.

**Theratman** · 13 October 2023, 3:13 am

Groups were decent for a while, then FB seemed to handicap the heck out of them. I had a group with 175k members deleted out of the blue by FB due to copywrite a month ago, very strange. It seems the bigger the group gets the worse the conversions, and it was a hassle to maintain due to the amount of spam posts, so it's deletion was a blessing in disguise at the end of the day. Just my 2c!

**gainfin** · 13 October 2023, 12:52 pm

That's the risk anyone/we all take trying to build a brand and/or community on somebody else's third-party platform. It's so important to have our own websites on our own domain names to sustain our brands and our communities that we work so hard to build up and grow. Otherwise, the third party can take down all that we've worked hard for without any notice at all.

**golfbettingsystem** · 14 October 2023, 6:09 am

Originally Posted by Theratman

Groups were decent for a while, then FB seemed to handicap the heck out of them. I had a group with 175k members deleted out of the blue by FB due to copywrite a month ago, very strange. It seems the bigger the group gets the worse the conversions, and it was a hassle to maintain due to the amount of spam posts, so it's deletion was a blessing in disguise at the end of the day. Just my 2c!

Agree that groups aren’t what they were, we have a group of 6,000 but it’s nothing like as vibrant as it once was - feels like a certain demographic are no longer as active on Facebook and in our case that’s predominantly male and 25+.

Spam is an issue as you say, I’d suggest at least 1 in 3 attempts to join the group are spamming - even with contextual questions needing to be answered to join. Then you have genuine members whose accounts get hacked and end up posting a load of spam too - Facebook has lost some trust by not managing that effectively.

**Cash Bonus** · 14 October 2023, 6:11 am

Yes, I believe it's still worth trying it out and you don't really have anything to lose.

**onlinebetdotcom** · 23 October 2023, 5:17 pm

Facebook seems to be wanting to be best for communities. Good groups but just risk you could lose everything. I just use it for SEO groups only and just business.

**Theratman** · 10 November 2023, 11:28 pm

Originally Posted by golfbettingsystem

Agree that groups aren’t what they were, we have a group of 6,000 but it’s nothing like as vibrant as it once was - feels like a certain demographic are no longer as active on Facebook and in our case that’s predominantly male and 25+.

Spam is an issue as you say, I’d suggest at least 1 in 3 attempts to join the group are spamming - even with contextual questions needing to be answered to join. Then you have genuine members whose accounts get hacked and end up posting a load of spam too - Facebook has lost some trust by not managing that effectively.

100%, and with a group of 170k+ it was a hassle, I setup up all sorts of automation on it so that if scammers posted, external links, certain keywords were posted then they got removed and banned instantly. Must've had 1 real user post for every 1 scam post, luckily the group was incredibly clean.

But yeah, engagement fell off very hard so I don't miss it, was more work than it was worth. Only major benefit was the KW ideas that came out of common questions posted. Facebook is better than it was in the past wrt spam, but it's still pretty terrible.

**golfbettingsystem** · 11 November 2023, 1:23 pm

Wow that is a huge group, full time job being admin of that!!

Agree on the keywords ideas, if nothing else it gives you an insight into the thought processes of your target audience.

**Theratman** · 12 November 2023, 12:08 am

Originally Posted by golfbettingsystem

Wow that is a huge group, full time job being admin of that!!

Agree on the keywords ideas, if nothing else it gives you an insight into the thought processes of your target audience.

It made it a lot easier with all the Facebook admin assist tools, but post approval was manual! Was a huge time sink. I still have a group with around 65K people left that I do have some mods on, but it's honestly no longer worth the effort these days. Posting links to the big groups regularly brought in maybe 3-4k views a month, less than 10% of organic. Small close-knit community groups are far better for interaction and CTR.

**northwester** · 15 November 2023, 12:00 pm

They key with Facebook is to build an asset that you own. Collect email addresses. Then you own the traffic source.

**NoDepositCasinos** · 15 November 2023, 7:21 pm

Indeed, I use Facebook, but whether it's worthwhile or not depends on how you're using it and what resources you have at your disposal.

If your goal is to create a Facebook page and run ads, in my opinion, it's not worth it. Not only do they impose a lot of restrictions, but they can also suspend your account at their discretion.

However, maintaining a profile and creating groups is okay for supporting your SEO, establishing your online presence, and building closer connections with your audience/networking.

**FreeSpins** · 17 November 2023, 7:18 pm

Facebook and gambling-related content is like playing russian roulette... better stay away

**Madz** · 18 November 2023, 12:09 am

Or scrape a relevant group/page and use the emails for ads on FB or Google.

Personally its not something I have ever really delved into. I would be interested to hear how well people actually do targeting people on FB.

**lapa221Q** · 21 November 2023, 4:25 am

Historically, Facebook has had strict rules regarding gambling-related ads due to legal and regulatory considerations in different jurisdictions. The platform aimed to avoid promoting potentially harmful or illegal activities and protect its users, especially those who might be vulnerable to gambling-related issues.
If you are considering running online gaming or gambling ads on Facebook, I recommend reviewing Facebook's current advertising policies and guidelines directly on their platform. These policies may vary by region and are subject to updates, so it's essential to get the most up-to-date information from Facebook's official resources.
Additionally, if you are operating in a regulated industry such as online gambling, you should also comply with the relevant laws and regulations in your target markets. Some countries have specific laws related to online gambling and advertising, and failure to comply with these laws could result in legal consequences.

**idanbraun** · 2 January 2024, 4:08 am

Originally Posted by Luxe Partners

Do you still use Facebook to get players to your gambling site?

From my own experience, Facebook gambling posts can be considered (sometimes) as spam. I prefer using X (formerly known as Twitter). Publishing posts with the correct hashtags on X, can produce reasonable amount of online traffic.

**edgarf76** · 2 January 2024, 11:39 am

Facebook still has some good traffic, not as good as organic. Insta also is worth it IMO.

**WebMeisterQ** · 2 January 2024, 12:52 pm

100% agree

**onlandia** · 3 January 2024, 3:12 am

I don't use Facebook because it has strict rules regarding gambling advertising and companies that break these rules can be fined.
And Twitter has more liberal rules, it’s worth considering.

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