View Poll Results: CPA vs Revenue Share? what do you prefer?

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  • CPA

    1 16.67%

  • Revenue Share

    5 83.33%
Results 1 to 4 of 4
  1. 4 August 2010, 4:50 am #1
    solokkhz is offline Public Member
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    Default CPA vs Revenue Share - What works better for you?

    Hi,

    what is more popular? and what makes better ROI at the end of the day?

    CPA or Revenue Share?
  2. 4 August 2010, 5:10 am #2
    Lee-Ann is offline Public Member
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    Hi,

    This is very much dependant on how you operate your business.

    CPA provides great incentive as it helps you to build up revenue (for further development or re-investment to your website as you are being paid to deliver a player - and not reliant on what the player does after they have signed up)

    Revenue share is a good option if you are not requiring immediate revenue streams. The bonus on this method is that you can build revenue slowly - and if your traffic converts and remains loyal - you will be paid on the lifetime of their game play. (slower build up, but longer effect)

    I always advise affiliates to try and use a varied revenue model - which will suit the needs of their business requirements. You can always change comisisons around to meet requirements as your business is growing (development lifecycles)

    The important thing to remember is that you would need to focus on generating quality traffic / audience - as that will garner a solid relationship with your affiliate manager, and that leads to flexibility on negotiating terms to suit your needs....
  3. 4 August 2010, 5:19 am #3
    FMecan's Avatar
    FMecan is offline Non-sponsor Affiliate Program
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    100% revenue share for me. We did it from beginning on this way and it makes a harder start, but on long term, this is the best way. CPA can be taken from rooms/casino/sportsbooks where you think they will not keep players active because they are not good enough.
  4. 4 August 2010, 7:36 am #4
    Nandakishore's Avatar
    Nandakishore is offline In Memorium, 1935-2014
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    I prefer Revenue Share. However, CPA has also various advantages, one of them being you don't have to bother whether a casino is going out of business, which is currently not unusual. But to make good money with CPA you must have some considerable traffic.

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