7 reasons why affiliate marketing should be part of your strategy

**Maria PlayAttack** · 20 April 2021, 2:27 am

Due to the massive boost that affiliate marketing has witnessed in the 2010s, we typically think of it as a business partnership that only occurs in the online sphere.

In reality, affiliate marketing was being used way before the advent of the digital era. A savvy merchant would give their existing customers a fancy discount if they convinced someone else to purchase a product or use the merchant's service.

While it is true that the history of affiliate marketing started way before the proliferation of the online sphere, the Internet has naturally made this strategy as widely used as it is today. Affiliate marketing is now one of the most popular that help businesses drive sales and generate income.

Now how does this whole thing work?

The affiliate site places a link to the product within its website. If the customer ends up clicking on it and performing a particular action, the affiliate gets paid for the successful referral. Therefore, the whole essence of this marketing strategy is that the affiliate earns a commission for marketing another person's or company's products.

The question is, how did we get to the point where affiliate marketing is seen as an immensely beneficial practice for most businesses?

The online era has created tons of opportunities, and setting up an online business has become easier and more widely accessible to the broader public. Simultaneously, the ease of setting up an online business has created an abundance of choice. In turn, the abundance of choice has come to create increased competition levels. These increased competition levels led businesses to the realization that they needed alternative sources of traffic. This, however, is a simplified answer that only partially covers the perks of affiliate marketing as there are several other benefits related to this practice.

This article sets out to explore these benefits, focusing on the gambling industry that has been heavily reliant on affiliate marketing throughout the past years.

You can read the entire article here:

https://playattack.com/news/7-reasons-why-affiliate-marketing-should-be-part-of-your-strategy/

**drifter8** · 20 April 2021, 8:00 am

Pretty good and pro written article, I hope the AM's and programs , who do not want to pay to their affiliates or just implement killing adming fees, have the real idea of what big is the value that affiliate can bring to any casino or sports product.

Good job, Maria.

**Maria PlayAttack** · 20 April 2021, 8:59 am

Originally Posted by drifter8

Pretty good and pro written article, I hope the AM's and programs , who do not want to pay to their affiliates or just implement killing adming fees, have the real idea of what big is the value that affiliate can bring to any casino or sports product.

Good job, Maria.

Great to hear that you enjoyed the read @drifter8

The industry relies heavily on affiliate marketing, so both sides should work together to make this cooperation smooth.

**rmeeuwsen** · 20 April 2021, 9:36 am

I agree. That is quite a well-written article on the benefits of using affiliates to promote your product. It includes some insightful advantages from the perspective of the casino.

**Maria PlayAttack** · 20 April 2021, 10:02 am

Originally Posted by rmeeuwsen

I agree. That is quite a well-written article on the benefits of using affiliates to promote your product. It includes some insightful advantages from the perspective of the casino.

Thanks for the feedback!

**pinzoro** · 20 April 2021, 12:11 pm

One thing about the value of casino affiliate sites is that they are a system that allows you to gamble and be happy.

Casinos are ultimately designed to make players lose according to their expected value, and to compensate for this, affiliates can earn back the wagers they have lost.

It is up to the individual to decide whether or not to become an affiliate, but by doing so, they will be able to increase their money before they know it while playing casino games.

It can be said that the casino site operator has a system in place to give back to the players, and from the player's side, there is a system in place to get back the money they lost.

There is no other gambling system that allows you to get your money back like casino affiliates, so I think this is a great system.

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